Any business needs to have a vision, a destination to reach. This vision will define the state of success which the organization can then strive to achieve. Based on the vision the organization has to define a strategy to establish the path designed to achieve the vision.
The process to establish a vision and then deduct the strategy from it should be handled well and the content known to all employees. Only through this common knowledge of the target can the whole organization work together to achieve success.
All other processes can be aligned to the strategy. If a major process is not supporting the strategy of the company it is probably a burden, slowing down intended growth to reach the vision.
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